$ Revenue Metrics
▼DTC Revenue is populated automatically from Shopify. Enter Total Revenue manual targets and trends here.
Total Revenue
DTC Revenue Live from Shopify
Automatically updated from Shopify — no manual entry needed.
☯ Acquisition Metrics
▼Website Sessions, New Customers, and CAC are populated automatically from Shopify and Paid Media data. Enter manual targets and trends below.
Website Sessions Live from Shopify
Automatically updated from Shopify — no manual entry needed.
New Customers Live from Shopify
Automatically calculated from Shopify — no manual entry needed.
CAC (Customer Acquisition Cost) Dynamic
Automatically calculated from Paid Media spend and Shopify New Customers — no manual entry needed.
% Efficiency Metrics
▼Conversion Rate and Paid Media ROAS are populated from live data. Enter the Email Revenue Contribution target here.
Conversion Rate Live from Shopify
Automatically updated from Shopify — no manual entry needed.
Email Revenue Contribution
Paid Media ROAS is auto-populated from Looker Studio. Email Revenue Contribution actuals are computed from Klaviyo. Enter the target above.
♥ Brand Health
▼⚛ Social Performance
▼Enter total social followers and organic impressions with MoM change.
📅 Forecast Management
▼Manage monthly commit values (finance targets) and upload new forecast CSVs.
Need to edit daily values? Open the Forecast Editor →